{"product_id":"direct-dye-lifter-07-oz","title":"Direct Dye Lifter 0.7 oz","description":"Can remove Pravana Vivid Hair Color! \r\n • Freshly-activated formula \r\n • May be mixed with water for gentler lifting \r\n • Helps preserve the integrity of the hair \r\n • Features a creamy, non-drip formula \r\n • Formulated without: ammonia, formaldehyde, gluten, parabens and fragrance \r\n • Cruelty-free and made in the USA\r\nRemoves unwanted direct dyes \r\n • Success with or without developer \r\n • Creative control for special effects. \r\nPour Malibu Direct Dye Lifter into mixing jar or applicator bottle with 2 ounces of warm water. Shake and allow to gel. Following neutralizing shampooing, rinse and apply Relaxer treatment throughout hair, then allow to remain on hair for up to 5 minutes. Shampoo, rinse thoroughly. Apply conditioner,* then rinse.","brand":"MALIBU","offers":[{"title":"Default Title","offer_id":43255721099326,"sku":"rxk1787867237236","price":9.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/8942\/1118\/files\/direct-dye-lifter-07-oz_1.jpg?v=1787867242","url":"https:\/\/www.orchidandolive.shop\/products\/direct-dye-lifter-07-oz","provider":"My Store","version":"1.0","type":"link"}